From its opening Dimmeys promoted quality and value for money.
During the depression of the 1930's, it moved away from high quality goods and drapery to become a bargain store.
Custom made clothing had ceased by the 1950's, replaced with the bulk-buying of goods.
Sales days were frantic; consistently attracting large crowds.
"As soon as the doors opened, hundreds of women - and a few overwhelmed men- raced the 100 yards length of the store to pounce on the bargains".