Premier Mail Order Merchants
A mail order system was common for department stores in the early 20th century.
Country customers could order a complete range of items from catalogues published in local newspapers.
How-to-measure guides were provided for sizes and colour ... 'to secure satisfaction'. Garments were made upstairs at Dimmeys. Teams of seamstresses on banks of sewing machines filled the orders.
"Our country is booming just now. Send for our newest catalogue."