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Premier Mail Order Merchants

A mail order system was common for department stores in the early 20th century.

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Country customers could order a complete range of items from catalogues published in local newspapers. 

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How-to-measure guides were provided for sizes and colour ... 'to secure satisfaction'. Garments were made upstairs at Dimmeys. Teams of seamstresses on banks of sewing machines filled the orders.

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"Our country is booming just now. Send for our newest catalogue."

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